I’ve been reading a lot of discourse lately on sexism, equality and so forth, and something that has been getting quite a lot of equality activists in a tizz (no derogatory inference implied, I count myself as one, go women!…and men!) is the Morrisons .
Y’know, the one with the woman trying to do a million things in the run up to Christmas; then settling down, unappreciated but glad she’s done her job as a woman and taken care of the brood.
I agree with a lot of the uproar – “surely this advert should never have been aired beyond the fifties!” – “a lot of men like cooking!” – yes, yes, this advert is simply ridiculous and I hope most viewers would realise that it’s hardly a true representation of a 21st Century British Christmas, but rather a lazy way of Morrisons saying “roll up, roll up, get your Christmas shopping here!”.
However, what I find more disturbing about this advert, more disturbing than Morrisons trying to perpetuate the myth that woman should be solely organising Christmas; more disturbing than the suggestion that anyone would peel that many, is the dancing turkey, nay the headless dancing turkey.
Even writing this makes me feel repulsed as I visualise that poor beheaded creature battle against human (albeit an unappreciated, downtrodden human) only to be unceremoniously stuffed and served to the family.
I hold my hands up, I’m viewing this advert as a pescetarian (a non-eater who dabbles in seafood), someone not overly comfortable with the sight of meat anyway, but I wonder if meat eaters suffer this same repulsion? Surely, anyone facing the vision of a headless animal dancing on their would find this a little bit disgusting?
Does this put me off Morrisons? No, I know every supermarket sells meat, I’d just like not to see it shoved in my face, especially in such a gross and demeaning form!
Unsurprisingly, for my Christmas Day Lunch, I won’t be partaking in the Christmas tradition of eating a dead bird. Instead, I’ll be having a, alongside the menagerie of vegetables, and whatever else my Dad makes – because he likes doing it, not because we force him…much.
By no means do I want to deter anyone from enjoying their meaty delights, and I hope everyone has a lovely Christmas Lunch, but if you did want a change from the norm I can highly recommend nut roasts!
P.S I’d also like restauranteers to take note, it’s Christmas, not meatmass, 2 vegetarian options accompanied by everything else that comes with meat dishes would be just great: just because we don’t eat meat doesn’t mean we are averse to Yorkshire puddings!
And if you haven’t seen it…